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The spread of the customer evangelism doctrine

Testify: the ebook from Ben McConnell and Jackie Huba

Organizations that focus on building word of mouth into full-fledged evanagelism grow faster, are more profitable and have big-picture ideas that somehow change the world. It's fun, exciting stuff.

So we asked organizations to tell us how they're creating evangelists for their cause, product or service. From the submissions we received, we selected examples from companies that represent software, sports, education, non-profits, training, and free agents.

"Testify! How Remarkable Organizations are Creating Customer Evangelists" is the result. There are two ways to read the book:

Buy the paperback version
Download the free version (PDF, 472KB)

Visit the websites of the profiled organizations for more ideas of what they're doing, and how they're doing it.

Bloomberg Marketing
Brewtopia
Buffalo Exchange
C & M Auto Service
Collaborating Agencies Responding to Disasters (CARD)
Concord Hospitality
Conference Calls Unlimited
Delaware Curative Physical Therapy
Discovery Education
Interaction Associates
MarketingSherpa
PAETEC Communications
Principled Profits
PsychoTactics.com
Seattle SuperSonics
TechSmith Corporation


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"Creating Customer Evangelists" is a registered trademark of Ben McConnell and Jackie Huba.
This work is licensed under a Creative Commons Attribution 2.5 License.

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