Creating Customer Evangelists
Hardcover copy, signed by the authors
$25
(Usually ships within 24 hours)

When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your organization. With traditional marketing tactics declining in their effectiveness, passionate customer-driven referrals are the valuable new currency for businesses today. Based on seven case-study companies, including Krispy Kreme, O'Reilly & Associates and Southwest Airlines, "Creating Customer Evangelists" identifies six solid strategies for creating your own customer evangelism plan.

Note: This is for a signed copy of the book. Otherwise, the book is available at Amazon.com.

Creating Customer Evangelists
Audio book, 6 CDs, signed by the authors
$29.95 $16.95, for a limited time
(Usually ships within 24 hours)

An unabridged version of "Creating Customer Evangelists," as read by authors Ben McConnell and Jackie Huba, with an audio foreword by "Purple Cow" author Seth Godin.

Creating Customer Evangelists Discussion Guide
24 pages, wire spiral-bound
$15.95
(Usually ships within 24 hours)

Designed for department heads, unit leaders, executives, entrepreneurs and change agents inside companies, as well as consultants who work with companies, the Creating Customer Evangelists Discussion Guide helps organizations begin the hard work of examining current attitudes and strengths about the customer. The 24-page guide is ideal for in-person or virtual discussion groups, with plenty of room to take notes and develop action plans that result from the discussions.

Creating Customer Evangelists poster
11" x 17" four-color poster
$11.95
(Usually ships within 24 hours)

The six tenets and strategies of customer evangelism are engagingly illustrated in this poster by graphic artist Brandy Agerbeck. The poster makes an ideal cubicle or desk poster for fast and easy reference and a daily reminder about who really is the boss the company.